Search Engine Optimization (SEO) and you.

Search Engine Optimization (SEO) tips for the blogger.

The application of SEO in blogging for the cottage industry and citizens journalism.

Largely, (please feel free to comment if you have a differing view) citizens journalism and sales is apples and apples of a different flavor. In both cases, folks are seeking to get their message to the fore, with some "product" or another. If the sale is a view, or results in a dollar you can say that your goal has been met, at least from a web marketing perspective.